We split the audiences into smaller parts based on the recency of their latest interaction. A combination of the following ad sets is usually targeted.
- People who have viewed or added to cart but not purchased a product in the last 1 day.
- People who have viewed or added to cart but not purchased a product in the last 7 days.
- People who have viewed or added to cart but not purchased a product in the last 30 days.
- People who have added a product to cart but not purchased in the last 30 days.