What is attribution?
Attribution is the process of assigning credit to touchpoints along a consumer's conversion path. Each of the steps leading up to the conversion is called touchpoints, which include any of a consumer's interactions with an ad.
Below are a few tutorials which will help you understand about attribution -
1. Introduction
2. Attribution Model - This video covers the Attribution models followed by Facebook, Google Ads and Google Analytics. Answers some of the common questions like, 'Why my sales on Facebook are lesser than AdYogi Platform?', 'What are the reasons for overlap on Facebook and Google Ads?' etc.