1. What is a persona?
A persona is targeting with similar interests/behavior.
Example: Persona Women Luxury Apparel Brands - Here the persona is any showing interests to women luxury apparel brands such Gucci, Chanel, Louis Vuitton, Dior, etc..
2. Why can't I select more than one persona?
The Adyogi platform is aligned with Facebook's best practices according to which we do not recommend having multiple personas in the same ad set as it may dilute the audience affecting the overall performance of the account.
3. How many ad sets can a campaign consist of?
The general industry standards are to have either 2 (1 lookalike, 1 persona) ad sets or 3(1 lookalike, 2 personas) ad sets. However, the maximum limits according to Facebook are 50 ads per ad set, 5000 ad sets, and 5000 campaigns.
In the case of new websites try starting with two personas, as lookalike in such cases may not deliver good results as the base audience is very minimum
4. How to create a story campaign?
A story campaign is created under the prospects conversions campaign. Story campaign means the placement of the ads will be only in the stories section. These placements are selected at the ad set level rather than the campaign level.
To create a story campaign follow the below-mentioned steps.
- Under campaigns > create new campaign >
- Click on prospect > conversions
- (Mention the term 'story' in the campaign name for your referral)
- Set budget at the campaign level
- Click on 'create my campaign'
Once the campaign is created, we create an ad set (either a persona or a lookalike) while creating this ad set under the option 'set ad placement' we strictly click on 'story only'. Follow the steps below for creating the same
- Choose either one of lookalike or persona
- Set the targeting for ad set audience set up
- Ad set name based on your targeting
- Budget not applicable (budget is set at the campaign level)
- Set ad placement > Story only
- Create my ad set.
Thus, your story campaign is set you can populate the creatives next.
5. Why can't I populate ads into a catalog sales campaign?
Catalog sales campaigns are specific catalog-linked campaigns. They are linked to a specific product set that pulls product information directly from the website. Hence you can only populate smart or dynamic ads linked to that specific product set into the campaign.
Example: Catalog sales selected products campaign can have the smart ad of selected product set only
6. How to create an Instagram-only campaign?
An Instagram campaign is created under the prospects conversions campaign. Instagram campaign means the placement of the ads will be on Instagram alone. These placements are selected at the ad set level rather than the campaign level
To create an Instagram campaign follow the below-mentioned steps.
- Under campaigns > create new campaign >
- Click on prospect > conversions
- (Mention the term 'Instagram' in the campaign name for our referral)
- Set budget at the campaign level
- Click on 'create my campaign'
Once the campaign is created, we create an ad set (either a persona or a lookalike) while creating this ad set under the option 'set ad placement' we click on 'Instagram only'. Follow the steps below for creating the same
- Choose either one of lookalike or persona
- Set the targeting for ad set audience set up
- Ad set name based on your targeting
- Budget not applicable (budget is set at the campaign level)
- Set ad placement > Instagram only
- Create my ad set.
Thus, your story campaign is set you can populate the creatives next.
7. What is frequency?
Frequency is basically the number of times your ad is displayed to a particular person in your audience pool.
Following are the ideal frequencies of different campaigns
Prospect 1.5
Engage 2-2.5
Dynamic 5
Check the frequency of top-spending ad sets - Should not be higher than 1.8
8. How do I control the frequency of ads?
To control the frequency of ads,
1. You have to broaden your audience size.
Prospect Campaign - Use Persona Demographics/ Persona Shoppers, Lookalikes of 180 & 365 Days, etc to keep the audience broad
Engage and Dynamic Campaign - you can broaden the audience size by adding a 60-180 days audience.
2. You can also reduce the budget in the campaign to control the frequency of ads.
9. How to populate ads into campaigns?
Once you click on 'create' the ad, you'll automatically be redirected to the tab where you can select campaigns & populate the ad.
If the ad was created previously and needs to be populated in existing campaigns/ad sets then go to :
Create > Campaign Page
Click on the three dots option available next to every campaign/ad set
Click on Populate ads into campaign/ad set
10. How do I add people to the adyogi dashboard? (delegating access)
Click on the brand name that is on your left-hand side of the screen. Click on 'Invite Members', add the concerned person.
11. How often do I refresh the creatives?
It is recommended that you refresh your creatives weekly based on performance
12. What lookalike % is deemed fit for startups with new websites?
You may start with a Lookalike of 5-6% and monitor the performance for a while. If the frequency starts to get high, we can take it to 7-8% as well.