Industry Wise Spend Allocation towards various Google Properties-

Industry

FB: Google Spends 

Smart Shopping/Performance Max

Search

Youtube

Discovery

Women Apparel

70% : 30%

60%

10%

15%

15%

Men Apparel

70% : 30%

60%

10%

15%

15%

Health & Wellness

55%:45%

50%

10%

25%

15%

Home/Furniture

55%:45%

60%

10%

15%

15%